Ehses’ handling of the posters associated with Macbeth creatively lays a foundation for artists and visual designers of all types to study rhetoric and its influence on visual design in and out of the classroom...
Hanno H.J. Ehses, in “Representing Macbeth: A Case Study in Visual Rhetoric” (1989), suggests that “The creative process of finding appropriate design solutions to visual problems would become more accessible and more probable, and could be enriched if designers were more conscious of the underlying system of concept formation” (164). Ehses supports her claim by arguing that rhetoric is the “underlying system of concept formation,” and she bolsters her declaration through examining the principles of rhetoric as they pertain to images (i.e. metaphor, metonymy, personification, synecdoche, irony, etc.). Ehses’ intent is to inform readers of the value of understanding rhetoric in order to create images with more visual impact as well as to argue that visual design and rhetoric go hand-in-hand. Ehses establishes a trusting relationship with her audience of graduate students, instructors, and scholars through her clear mastery of rhetorical practices and by using Macbeth posters that clearly show design elements of visual rhetoric.
No comments:
Post a Comment